Week 6, Session 1 

final illustrations

These final illustrations work well cause they involve the colour palettes of the locations and repeat the triangle theme of a forward movement. I think that they add interest and detail to my brochure and have made it work well through out.

I think that my final brochure is a success and that it clearly shows my theme, topic and locations clearly and well. 

Rationale in physical workbook.

Week 5, Session 1

Puna formal critique 

(in workbook)

Map Design

For a while i was unsure of what i should do for a map because nothing was working which suited my style and theme. It was hard do design a map which includes the harbour and not just streets. I came up with multiple maps but finally came up with one which worked well for my brochure and still included the triangular styles.

inspiration for maps:

(sourced from designspiration.com and  massey university vcd lecture slides

Week 5, Session 2

Designing map:

This is my final map. I created the lines on illustrator and used cropped triangular shapes of the photos of the locations. This sticks with the triangular theme and makes it look interesting, quirky and easy to recognise the sites. Moving the map over to the right and the text over to the left has improved this because it looked cramped and sandwiched before when it was between two text boxes but it can breathe now. I also added waves where the harbour is because before you couldn't tell what was land and what wasn't. This gives a clear indication that there is water here.

Researching printing options 

I researched Ink Digital in Marian Street, Wellington. This place has many types of paper to print on and are able to print up to A0. The website has all the information and has a cost calculator and a 

average time to print so you are prepared before you go into print. I had also asked classmates about this placed they said that it was a good professional place to print.

Binding:

 i will bind my brochure with staples (ink digital staple printed documents) because i don't want the binding to be the main attraction of my brochure, i want the design and content to be the winner.

Critique: micro detail in physical work book.

Week 4, Session 2

Complete draft of brochure

Critique

• the cover photo need to be adjusted (contrast and levels) 
• make 'walk' 65 bold
• place 'WELLINGTON' above 'walk' and in between the 'w' and the 'l'
• move map over to the right and put text on left
• move the mount vic symbols up in line with text
• make eastbourne text all inline 
• make botanical gardens text all the same width
• 'get started' as subtitle under 'the plan' to relate to the rest of brochure
• line back image with front

Week 4, Session 1

layout and look (critique).

I think that the new look of my brochure style works well (better than my previous ones). The triangular shapes give a encouragement of moving forward which relates to walking. The geometrical  coloured shapes refer to the colour palettes i made earlier. I think that my spreads work well and relate to my theme/ style and it is pretty clear what my topic is.

Extra spread

needs of the audience. 

For my extra page i was thinking of adding in a photo album and a level of difficulty chart for each location. I trialled this but it didn't suit the rest of my theme. When thinking of what my audience would need in the brochure i came up with

• fitness plan
• health info
• difficulty
• what to bring
• check list
• what to do
• native plant or animals
• facts
• historical elements of sites

I have decided to go with benefits of walking and calendar to get started. This gives the audience to hold on and keep the brochure once they have read it. I think that this will work well but i need to find a style of calendar which will suit and fit in with my theme.

I wanted to stick with the triangle theme and not do a basic square calendar. I made this by cropping the photos on photoshop and then placing them in illustrator and putting in the numbers on illustrator. I think that this works well and fits in with the rest of my brochure.

Having 'the plan' connects my brochure together because i have 'the map, the peak, the bays, the garden'

Cover design

These tree designs aren't as successful as my final cover design because there is too much negative space an they are not detailed enough. the contract is too white and the font doesn't suit being in capitals.

Fianal cover design

I think that this cover works really well because the triangular shape reflects a forward movement and the photography (which i took myself) shows clearly and instantly what the brochure is about. I think that the contrast between the black and white and the black and white and colour work very well together. I like how 'wellington' fits inside the word 'walk' because it makes it interesting to look at and stands out in the 65 bold font.

Grid Systems

I used a grid with 2 columns down and 3 across which meant that everything as even and was in the same place on each spread.

Thumbnail spreads

For my brochure i am presenting it:

cover, intro, map, mount victoria, eastbourne, botanical gardens, extra page and back.

each design and text will be on the opposite/ different side to the one before to make it interesting.

These are my three spreads for my brochure

Critique

• Make font 45 light instead of 65 bold. 
• move third garden text box over and make same size as others
• make all text boxes the same size and in line with each other.
• fix spaces at the end of textboxes (negative space) 
• move mt vic symbols up inline with text

Research of more styles

I am not happy with my previous style so i want to do some more research which will improve my design and make it look better. Research from designspiration.com

I like how this has the photos in black and white and the only thing is in colour is the block colours and they titles. I want to explore this in my style.

I like how this incorporates the text and the imagery as one. I want to trial having the text over lapping the imagery.

I like how this has separated the text and the imager but the colour and type form has connected them back together again.

I like the style of having one large type. (this could represent the name of each location; E for eastbourne, V for mount vic and B for boanical gardens) I like how the imagery is inside the type which connects the two.

I like the negative space created in this one and how the photos wrap around the type. I think that this is my favourite example and i want to trial this to see of it works with my style and theme.

I like the background colour in this and i want to try adding some background colour to my brochure to see if it makes it more effective.

New style designs and critique

I wasn't happy with my last designs so i decided to change my style to something more abstract which has a dramatic amount of negative space.

These three design are the final for my new design of my new style. I like the negative space made in these but i don't think that it communicates enough about the sites and the activity. I feel as the photos of the locations are too rational and don't have emotive qualities. I used a small line of colour to show the main colours of the site but i don't think that it is enough to speak for itself. I am going to do some final research to see of there is any other styles that can make my design work better. I do like having the black and white photographs because it gives a sense of drama.

I tried adding more detail into the designs but i don't think it works for my theme/ style 

Research: design styles
(sourced from designspiration.com)

I liked the way that all of use designs had geometric shapes, photos in triangular shapes and colours with a high opacity. I have decided to stick with this style because i think that it will work we'll for my brochure.